En la Argentina existe una norma que define al turismo como una actividad socioeconómica, estratégica y esencial para el desarrollo nacional. Esa definición no es retórica: obliga a
¿Qué digo?
Comunicación en tiempos de crisis: saber hablar y saber callarse.
Saber gestionar crisis: planificación y rapidez. Entender tiempos y contextos. Cómo prever mensajes adecuados y evitar errores ¿La creatividad se aplica también a una crisis?
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